Get unstuck from the silly things that prevent you from launching a clear strategy for your online platform
If you’re reading this chances are you have been presented with an offer to purchase an online course. The first time you discover the world of online courses it almost seems like it’s a “make sense” way of learning that you can’t believe it took you so long to discover. From that point, it feels like everyone and their brother has an online course.
This video demonstrating how to create an online course is a very basic, yet detailed, demonstration of how to create an online course. Using the very core concept outline I developed the Online Platform Launch Course which is my fourth course and in 2016 generated $25,000 in sales for my business.
When you don’t have a goal you are aiming for in your online business shiny objects will win.
Because they don’t have any competition.
Without goals you’ll get a good idea, and pursue that idea and leave that idea.
You’ll have another good idea, pursue that idea and leave that idea.
And yet another good idea, you’ll pursue that idea and then leave that idea.
Goals keep you focused on pursuing the right ideas vs good ideas.
You feel the frustration of wanting to land the client but also needing to earn income. If you say yes to one client who expects you to lower your rates, you are ultimately saying no to another client – understand how to get through this battle every entrepreneur encounters and build a business that will be sustainable over time.
Unless you started your business with clients already in the can and ready to go you’re going to have to hit the pavement trying to make sales. Lack of movement is like kryptonite for an the entrepreneur. You and I, we thrive on results, action – getting our hands dirty and seeing something come from nothing.
As you venture into the world of running your own business one thing you’ll hear often in the beginning is, “we’ll give you the opportunity to gain exposure and build your portfolio in exchange for free work.”
It is incredibly frustrating when no one is buying what you’re selling online. You have packaged your expertise into a high value online product and the world around you doesn’t seem to care one bit. When no one buys your offer you feel defeated and it’s an emotion that is difficult to overcome. Here is what the entrepreneur ought to do when no one is buying what you’re selling online.
You’ve wondered the entire time, “how am I going to monetize my blog?” and haven’t had a good answer. You tried AdSense. You tried selling ads. You tried affiliate links. Maybe you made a few hundred dollars one year but that is no where near enough to justify the amount of time you’ve been putting in to building your platform.
So you decide, “I need to create a product.” The next question: “what should my product be?”
You spend several hours working on some freelance or side business work and when you look at the clock you realize you need to pack it up and make your way to your day job.
Discovering how to keep from dreaming about your passion so you can focus on your day job is a skill that many entrepreneurs need to learn in order to maximize their efforts in both.
Entrepreneurs should be applauded to taking risks, trying new things, making sacrifices and putting it all on the line. The problem we run into is when we try to do all of that on our own and find ourselves becoming stuck… we’ll spend hours moving and at the end of all that movement we have no momentum. Efforts outpace results.