How to Create An Online Course to Market and Sell

How do you create an online course? It’s funny to hear your inner monologue asking that question when it seems like yesterday you first discovered that there is an entire world of online courses.

If you’re reading this chances are you have been presented with an offer to purchase an online course. The first time you discover the world of online courses it almost seems like it’s a “make sense” way of learning that you can’t believe it took you so long to discover. From that point, it feels like everyone and their brother has an online course.

And that’s not to say that online courses are bad. On the contrary. The variety of teachers out there covering a variety of subjects means not only can you find instruction on the topic you’re most interested in learning, but you can most likely find it being taught by someone you really enjoy learning from.

Now You Are Ready to Create Your Online Course

As you’ve learned and grown you now are ready to create your online course and that’s where this blog post picks up.

Creating an online course could not be more simple. All you have to do is write down a desired outcome and then walk backwards, cataloguing each step necessary to achieve that desired outcome.

A Demonstration of How to Create An Online Course

The video above is a very basic, yet detailed, demonstration of how to create an online course. Using the very core concept outline I developed the Online Platform Launch Course which is my fourth course and in 2016 generated $25,000 in sales for my business.

As you watch the video you may ask yourself, “Is it really this simple?” and the answer is yes, it is that simple.

Follow the steps as closely as possible, don’t overcomplicate it and don’t second guess yourself during the framework building process and you’ll very quickly and easily create that initial blueprint for your online course.

As easy as this portion of the process is, there are two areas of the online course building process that will slow you down: self-doubt and tools.

Overcoming Self-Doubt Syndrome to Create An Online Course

Going from the student to teacher is a natural progression for many and no matter how you feel about your ability to teach, you wouldn’t be reading this right now if there weren’t a desire in you to share what you’ve learned in a teaching format.

Self-doubt is essentially the fear that comes with putting yourself ‘out there’ for public commentary and consumption. When it is just you and a friend at a coffee shop and you’re teaching your craft it’s easy because all they did was buy you a coffee and now the bar is low for what you need to provide.

Now that you want to start charging $1000 for your content you start hearing voices calling you out on all sorts of fears embedded deep down inside your head and heart.

Overcome Shiny Object Tool Syndrome to Create An Online Course

As you overcome self-doubt and begin to create your course, you will move into the world of “online marketing” and begin looking to emulate much of what you’ve seen other online course creators do by way of what tools they’ve used.

In full shiny object syndrome fashion you will sign up for course software, email marketing programs, download multiple WordPress plugins, and install dozens of WordPress themes trying to achieve a look that you have inside your brain.

The tools are important, how ever, the tools will only amplify the chaos or clarity of your product so right now it is important to put all of the tool talk to the side and focus solely on your actual course content.

Start Creating An Online Course Today

Watch the video above and truly, in a few minutes, you’ll have the core framework for your course written down on a piece of paper and can begin putting together the individual training sections.

It’s so easy to do that it’s even easier to overthink. Don’t. Just let it come naturally to you and if you get stuck, feel free to contact me and I’d love to help you get unstuck.

A Breakthrough Strategy for Writing Sales Page Copy

You have your ideal client identified, you have a product ready to go and all that is left is writing your your sales page.

You haven’t been able to crack the sales page cookie and you are never satisfied with anything you write.

I have been in that spot and it is no fun.

Writing Sales Page Copy Made Easy

This short Periscope video captures the moment that writing sales page copy changed for me and has impacted the way I write my sales copy ever since. It’s not perfect, it is not a scientific formula but it has given me the clear starting point that I need when I sit down to craft that first draft of any sales page.

Soundcloud for Online Entrepreneurs

Everything you do is content. Everything you create is primed to be transformed and consumed on multiple platforms in multiple forms and for multiple audiences.

No one who is live streaming should ever feel like they don’t have any content. On the contrary, there is much content just waiting to be extracted from one of the most valuable assets you are amassing… your live stream video files.

Charging What You Are Worth and Be Willing to Say No

The struggle you feel when confronted with landing your first client – it’s real. You’re not the only one battling through the, “I want to land the client but I also need to make money.” When you believe that this issue is unique to you it’s embarrassing to think that you’ve discounted your value, but what were you supposed to do? You needed income.

Your problem is not what you are charging. Your problem is your inability to say no.Click To Tweet

Not all value is monetary. Truthfully, there are situations where you will want to discount your rates to make certain you land the gig because you need the experience. You want to break into the restaurant marketing business so in effort to gain experience working with restaurants, you discount your monthly services so you can land that first store. No shame in that.

Your problem is not what you’re charging, your problem is not being willing to say no to opportunity.

In this Periscope replay we will cover the opportunity cost that exists with every client that comes your way. The temptation to lower your value to get a yes means that down the road you will be unable to say yes to a HIGH PAYING CLIENT because of your eagerness to land ANY CLIENT.

Periscope Replay Videos

This video comes from a full length live stream broadcast on Periscope. You don’t have time to be watching Periscope all day – sign up to receive replays just like this one edited from the full length to the core message of each scope. It’s free and you can unsubscribe at any point.

When You Don’t Have Any Clients Yet

Unless you started your business with clients already in the can and ready to go you’re going to have to hit the pavement trying to make sales. Lack of movement is like kryptonite for an the entrepreneur. You and I, we thrive on results, action – getting our hands dirty and seeing something come from nothing.

Why No One Talks About Email Marketing Anymore

It seemed like social media feeds were jam packed with messages singing the praises of email marketing not long ago. Online entrepreneurs had discovered digital gold and were teaching everyone else how to dig. All of the sudden it has dropped off and seems as if live streaming and other new tech has replaced what was once the hype of online marketing.

Shaking hands with a new client

The Art of Turning Free Work Into Paid Work

As you venture into the world of running your own business one thing you’ll hear often in the beginning is, “we’ll give you the opportunity to gain exposure and build your portfolio in exchange for free work.”

What to Do When No One Is Buying What You’re Selling Online

It is incredibly frustrating when no one is buying what you’re selling online. You have packaged your expertise into a high value online product and the world around you doesn’t seem to care one bit. When no one buys your offer you feel defeated and it’s an emotion that is difficult to overcome. Here is what the entrepreneur ought to do when no one is buying what you’re selling online.