The struggle you feel when confronted with landing your first client – it’s real. You’re not the only one battling through the, “I want to land the client but I also need to make money.” When you believe that this issue is unique to you it’s embarrassing to think that you’ve discounted your value, but what were you supposed to do? You needed income.Your problem is not what you are charging. Your problem is your inability to say no.Click To Tweet
Not all value is monetary. Truthfully, there are situations where you will want to discount your rates to make certain you land the gig because you need the experience. You want to break into the restaurant marketing business so in effort to gain experience working with restaurants, you discount your monthly services so you can land that first store. No shame in that.
Your problem is not what you’re charging, your problem is not being willing to say no to opportunity.
In this Periscope replay we will cover the opportunity cost that exists with every client that comes your way. The temptation to lower your value to get a yes means that down the road you will be unable to say yes to a HIGH PAYING CLIENT because of your eagerness to land ANY CLIENT.
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