How to Use Lead Magnets to Build Your Email List

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Owning an email list means that you have an audience of individuals who have provided your email in exchange for something. That something is typically called a lead magnet or opt in bribe. When you create a lead magnet relevant to your audience’s pain points can dramatically increase the rate at which you add subscribers to your email list. So, how do you decide on your lead magnet?

Getting Started with Email Marketing

You are ready to launch an email list and the only problem you’re running into is which email service provider to use. It’s frustrating when you have the motivation to launch and you feel paralyzed because you don’t want to make the wrong decision.

Let’s discuss, very quickly, exactly how to get your start with email marketing – no frustration, no delays and no regrets!

The Autoresponder is Your Most Underutilized Tool

One of the most underutilized tools for every organization is email. Organizations are certainly familiar with email and, quite honestly, they are unaware that they abuse it. Typically when we think of an underutilized tool we try and remember tools we’ve forgotten about. The problem with email is not that we forget about it, but organizations never even consider how best to use it.