Shaking hands with a new client

The Art of Turning Free Work Into Paid Work

As you venture into the world of running your own business one thing you’ll hear often in the beginning is, “we’ll give you the opportunity to gain exposure and build your portfolio in exchange for free work.”

What to Do When No One Is Buying What You’re Selling Online

It is incredibly frustrating when no one is buying what you’re selling online. You have packaged your expertise into a high value online product and the world around you doesn’t seem to care one bit. When no one buys your offer you feel defeated and it’s an emotion that is difficult to overcome. Here is what the entrepreneur ought to do when no one is buying what you’re selling online.

Create your first digital product

What Your First Product Should Be

You’ve wondered the entire time, “how am I going to monetize my blog?” and haven’t had a good answer. You tried AdSense. You tried selling ads. You tried affiliate links. Maybe you made a few hundred dollars one year but that is no where near enough to justify the amount of time you’ve been putting in to building your platform.

So you decide, “I need to create a product.” The next question: “what should my product be?”

The number of social networks you should use for business

How Many Social Networks You Should Be Using

Being active on various social networks is not any different than living an active lifestyle. You must find balance. Looking just at the platforms in social media you have approximately 10 networks you could be investing in. Add multiple profiles to any one of those networks and the activity becomes out of control.

The fear of missing out on engagement and growth is real, so how do you know if it’s a smart move to add a new network to your strategy and if that network will actually be worth the effort?

The best Wordpress Plugin for building your email list

Best WordPress Plugin for Email Subscriptions

The best WordPress plugin for building your email list subscription is going to vary from person to person. While there are many free offerings, the solutions that provide the most functionality with the cleanest code (read most efficient code) are going to be the preferred options. You want options so you can choose the plugin that fits best with your budget and your platform. At the end of this post I do make a recommendation.

how to create a lead magnet

Create a Lead Magnet that Builds Your List Today

Owning an email list means that you have an audience of individuals who have provided your email in exchange for something. That something is typically called a lead magnet or opt in bribe. When you create a lead magnet relevant to your audience’s pain points can dramatically increase the rate at which you add subscribers to your email list. So, how do you decide on your lead magnet?

Selecting A Web Hosting Provider

There are two different types of hosting… Domain hosting and web hosting. Domain hosting is securing your .com or other domain. Web hosting is securing storage space on a server to host all your web files and point your domain to. What you need to know about each is not complicated or “involved” and it’s all covered in this post.

Video for Business | Episode 16

In this episode I talk with Holly Gillen about how important it is to know the “why” behind your video broadcasts before you even get started. We dig deep into the 4 Pillars of Pre-Production, to give you practical tips and resources on how to make your videos successful.