How to Create An Online Course to Market and Sell

How do you create an online course? It’s funny to hear your inner monologue asking that question when it seems like yesterday you first discovered that there is an entire world of online courses.

If you’re reading this chances are you have been presented with an offer to purchase an online course. The first time you discover the world of online courses it almost seems like it’s a “make sense” way of learning that you can’t believe it took you so long to discover. From that point, it feels like everyone and their brother has an online course.

And that’s not to say that online courses are bad. On the contrary. The variety of teachers out there covering a variety of subjects means not only can you find instruction on the topic you’re most interested in learning, but you can most likely find it being taught by someone you really enjoy learning from.

Now You Are Ready to Create Your Online Course

As you’ve learned and grown you now are ready to create your online course and that’s where this blog post picks up.

Creating an online course could not be more simple. All you have to do is write down a desired outcome and then walk backwards, cataloguing each step necessary to achieve that desired outcome.

A Demonstration of How to Create An Online Course

The video above is a very basic, yet detailed, demonstration of how to create an online course. Using the very core concept outline I developed the Online Platform Launch Course which is my fourth course and in 2016 generated $25,000 in sales for my business.

As you watch the video you may ask yourself, “Is it really this simple?” and the answer is yes, it is that simple.

Follow the steps as closely as possible, don’t overcomplicate it and don’t second guess yourself during the framework building process and you’ll very quickly and easily create that initial blueprint for your online course.

As easy as this portion of the process is, there are two areas of the online course building process that will slow you down: self-doubt and tools.

Overcoming Self-Doubt Syndrome to Create An Online Course

Going from the student to teacher is a natural progression for many and no matter how you feel about your ability to teach, you wouldn’t be reading this right now if there weren’t a desire in you to share what you’ve learned in a teaching format.

Self-doubt is essentially the fear that comes with putting yourself ‘out there’ for public commentary and consumption. When it is just you and a friend at a coffee shop and you’re teaching your craft it’s easy because all they did was buy you a coffee and now the bar is low for what you need to provide.

Now that you want to start charging $1000 for your content you start hearing voices calling you out on all sorts of fears embedded deep down inside your head and heart.

Overcome Shiny Object Tool Syndrome to Create An Online Course

As you overcome self-doubt and begin to create your course, you will move into the world of “online marketing” and begin looking to emulate much of what you’ve seen other online course creators do by way of what tools they’ve used.

In full shiny object syndrome fashion you will sign up for course software, email marketing programs, download multiple WordPress plugins, and install dozens of WordPress themes trying to achieve a look that you have inside your brain.

The tools are important, how ever, the tools will only amplify the chaos or clarity of your product so right now it is important to put all of the tool talk to the side and focus solely on your actual course content.

Start Creating An Online Course Today

Watch the video above and truly, in a few minutes, you’ll have the core framework for your course written down on a piece of paper and can begin putting together the individual training sections.

It’s so easy to do that it’s even easier to overthink. Don’t. Just let it come naturally to you and if you get stuck, feel free to contact me and I’d love to help you get unstuck.