{"id":5761,"date":"2015-11-12T16:38:31","date_gmt":"2015-11-12T23:38:31","guid":{"rendered":"https:\/\/www.daveshrein.com\/?p=5761"},"modified":"2016-03-05T22:13:25","modified_gmt":"2016-03-06T05:13:25","slug":"investing-in-your-business-for-when-you-need-it","status":"publish","type":"post","link":"https:\/\/www.daveshrein.com\/investing-in-your-business-for-when-you-need-it\/","title":{"rendered":"Investing In Your Business For When You Need It"},"content":{"rendered":"<p><iframe title=\"Investing For When You Need It | Dave Shrein on Periscope\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/cwCtbfPfXx4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>Often we wait till catastrophe happens before we begin thinking about how to recover. Marketing is often the same way. When business is good we place minimal effort into building our brand through marketing and advertising but as soon as business is slow we try and fix our marketing.<\/p>\n<p>In this short clip from Periscope you&#8217;ll learn the mental tweak about marketing that will separate you from the average and help you maximize your success to prepare for the dry seasons of business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s too easy to wait until things are slow or something has gone wrong before we begin thinking about investing in marketing our business. The best moment to begin marketing your business is in the middle of prosperity because you can build a new step to climb as the seasons of business take hold.<\/p>\n","protected":false},"author":1,"featured_media":5764,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84,95],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Right Moment to Invest In Your Business<\/title>\n<meta name=\"description\" content=\"The best time to invest in your marketing is during prosperity. You may not think about it, times are good. 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