informed<\/em> decision.<\/p>\n\n\n\nThere is no one-size-fits-all for social media content and it may be tempting to follow everything in this article (and others similar to it) word for word, but that’s not the best approach. The best approach would be to gather with a team, use this post for ideas, and then create a plan for yourself.<\/p>\n\n\n\n
Ideas for social media content are all around you and, believe it or not, you are also FULL of amazing ideas that just need to be drawn out. <\/p>\n\n\n\n
Your Larger Online Marketing Strategy<\/h2>\n\n\n\n Your social media strategy should be a part of your larger online marketing strategy. In other words, what you post on social media should help you get closer to converting on your key metrics. Even if it is two or three degrees separated from the conversion, as long as it plays a part, that’s what you’re looking for.<\/p>\n\n\n\n
As a general rule, your social media strategy should be to create community and grow your influence. The likelihood of going straight from a social media post to selling an expensive online course is very low… unless you’ve developed a community and have established your influence.<\/p>\n\n\n\n
Unfortunately, most businesses will start with social media as the first thing in their online marketing plan, mostly for the reason that it’s super easy to create an account, upload a logo, and start posting. <\/p>\n\n\n\n
Without an alternative collection of ‘first actions’ it is hard to convince a business owner to start with anything different. This is why I developed a visual for my clients at The Blocks Agency, helping them visually see where social media fits in an online marketing strategy, as well as everything else a serious business owner needs to develop to… before<\/em> spending time on social media. <\/p>\n\n\n\nYou can see the visual below \u2014 I call this the Online Business Pathway.<\/p>\n\n\n\n <\/a><\/figure>\n\n\n\t\t