Why This Post Was Effective – When In Rome

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Screen Shot 2013-08-08 at 10.29.13 PM 2

You can post massive amounts of content on various social networks and receive very little, if any feedback. Truthfully, a lot of times content can be effective even if you don’t see the obvious signs of ROI. Very quickly I will breakdown why this post was effective content.

Click the image above to enlarge

Post as it appears on Facebook


Geographic Emphasis: The Roman Colosseum is one the most recognizable structures in the world. To have an association to Mountain Park gives a sense of connectedness.


Relational Emphasis: The woman in the picture is a long time attendee of Mountain Park and has been on staff for the last 7 years.

The Gnome Effect: I call it the gnome effect… seeing an inanimate object representing the church in a location that so many only dream of visiting brings a uniqueness to the image that couldn’t be done locally.


Additional Relevance: The woman in the picture is beloved by the church as a whole. Obviously, not everyone knows her, but for those who do it is a way to connect with her on a trip far away.

Questions To Ask When Creating a Campaign

  1. Can we use any well recognized geographic location near us to connect this campaign to the larger community?
  2. Who is the best person to be the subject of this post? Who will be most representative of what this campaign is all about?
  3. Is there anything that is well known in our organization that would automatically bring context to our campaign?

Something I Missed…. eeeeeak

Can you identify any other characteristics that make this a successful social media post? Does this inspire you to create content of your own? Please share in the comment section below and start the conversation.