Why This Post Was Effective – When In Rome
You can post massive amounts of content on various social networks and receive very little, if any feedback. Truthfully, a lot of times content can be effective even if you don’t see the obvious signs of ROI. Very quickly I will breakdown why this post was effective content.
Click the image above to enlarge
Post as it appears on Facebook
Text/Copy
Geographic Emphasis: The Roman Colosseum is one the most recognizable structures in the world. To have an association to Mountain Park gives a sense of connectedness.
Photo
Relational Emphasis: The woman in the picture is a long time attendee of Mountain Park and has been on staff for the last 7 years.
The Gnome Effect: I call it the gnome effect… seeing an inanimate object representing the church in a location that so many only dream of visiting brings a uniqueness to the image that couldn’t be done locally.
Context
Additional Relevance: The woman in the picture is beloved by the church as a whole. Obviously, not everyone knows her, but for those who do it is a way to connect with her on a trip far away.
Questions To Ask When Creating a Campaign
- Can we use any well recognized geographic location near us to connect this campaign to the larger community?
- Who is the best person to be the subject of this post? Who will be most representative of what this campaign is all about?
- Is there anything that is well known in our organization that would automatically bring context to our campaign?
Something I Missed…. eeeeeak
Can you identify any other characteristics that make this a successful social media post? Does this inspire you to create content of your own? Please share in the comment section below and start the conversation.
