You can post massive amounts of content on various social networks and receive very little, if any feedback. Truthfully, a lot of times content can be effective even if you don’t see the obvious signs of ROI. Very quickly I will breakdown why this post was effective content.

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Post as it appears on Facebook

Facebook Insights

Text/Copy

Spiritual Emphasis: Experience God’s most amazing portions of creation

Church Mission Emphasis: An amazing way to write your story (Mountain Park’s big idea is ‘realize your role in God’s story.)

Photo

Relational Emphasis: Real people and clear faces of people from Mountain Park church.

Time Emphasis: Photo was taken on a Sunday and posted on a Monday.

Context

Geographic Relevance: Mountain Park is located in a health conscience and active community surrounded by mountains and flooded with hikers. A hiking trip relates to the geographic location of the church.

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