More Website Visitors, More Clients, More Sales
Are you tired of continuing to publish content day in and day out only to never see any type of increase in website traffic? You’re not alone. Many online bloggers and businesses pour their heart and soul into their website copy and are perplexed by their lack of traffic, or new traffic.
If you’re looking to gain more website visitors, more clients and more sales you need to do one thing better – write specifically for the audience you are trying to attract. Actually there is two things – write for your audience while highlighting what makes you unique (I talk about that more in depth in this video). Identify this target audience and write specifically for them.
Admittedly this is something difficult for me to do with any degree of ease. I have to constantly think this way and even then I miss the mark. I suspect I’m not alone in this. Is it tough for you too?
Meet the Master of Writing for A Specific Audience
One of my friends, Charissa Moore, has a weird freak gift at writing everything for a specific audience without ever breaking a sweat (at least I never see any sweat). Fortunately for us she shares her secrets willingly to all who are interested.
Every week on #blisschat Charissa walks the Twitter Chat participants through some sort of technique to produce better website copy equalling more visitors and, ultimately, more paying clients. One of her chats she walked participants through a step-by-step process for writing sales copy designed specifically for their audiences by clearly presenting how they are uniquely positioned to help. Below are the Tweets directly from @mscharissamoore.
Join me, Charissa and a whole crew of amazing folks for #blisschat – an encouraging online sales and marketing Twitter Chat. Every Thursday at 7pm MT. Simply search twitter for #blisschat.
Take some time to go through the questions and answer them for yourself or your organization (even if your organization does not measure ‘sales’). You will only experience favorable results when you spend time answering these questions.
Questions that Guide You to More of Everything You Want Online
Q2: What is the hardest for you about writing a sales page? #blisschat
— Charissa Moore (@mscharissamoore) February 6, 2015
Q3: Do you feel like you know enough info about your target market? #blisschat — Charissa Moore (@mscharissamoore) February 6, 2015
Q4: What is the issue your people are waking up with? (Name one!) #blisschat
— Charissa Moore (@mscharissamoore) February 6, 2015
Q5: How does your offering solve that problem? #blisschat — Charissa Moore (@mscharissamoore) February 6, 2015
Q6: What results will your customers be getting from your product/service? #blisschat
— Charissa Moore (@mscharissamoore) February 6, 2015
Q7: What is that you DO for your clients is what I’m getting at. ie – I triple your sales by changing the words on your website. #blisschat — Charissa Moore (@mscharissamoore) February 6, 2015
Q8: What are the objections people have to working with you / buying your awesome stuff?! #blisschat
— Charissa Moore (@mscharissamoore) February 6, 2015
Q9: What do your customers say they LOVE about you & your business? #blisschat — Charissa Moore (@mscharissamoore) February 6, 2015