Not everyone consumes content the same way.
For this very reason I’m turning to audio for help in boosting registration numbers for our middle school summer camp.
I have orchestrated a series of conversations to share with through our communication channels. For our first conversation I brought our associate youth pastor and worship leader (formerly our student ministry worship intern) into my office and recorded a 10 minute conversation. I shared that we would talk for no more than 10 minutes, speak naturally, have fun and don’t be afraid to talk and share.
After prepping David and Jon, I led the discussion, asking questions about their camp memories, past camp experiences, what to expect and even put camp into a greater life context.
We will record a couple subsequent conversations and, depending on how much success we experience, we will branch out into other ministries, using this medium.
The overall takeaway is be willing to try something new. You may not have the capacity to record a conversation, but you can get more creative than just giving the date and time.