Three Tips for Entrepreneurs launching on live streaming

Dave Shrein


Three Essential Tips For Entrepreneurs On Starting With Periscope

Periscope is definitely the hottest new app on social media, and everyone is looking for a way to capitalize on live streaming capabilities to in their business. As you watch various broadcasts you’ll learn numerous tips on how entrepreneurs can get value out of Periscope. Still, you may be reluctant to launch your first broadcast because you believe that you don’t have anything unique to say or nobody would care what you have to say.

The truth is that there are legions of people looking for you right now who want to hear what you have to say; the key is finding the right people to listen.

Here are a few important tips that will have you ready to scope your message and discover a completely new way to interact with the audience just waiting for you to launch.

Tip Number 1: Figure out your passion and let it work for you

It’s a given that you’re going to sound more natural and your message will be sharper if you focus on speaking about something you know a lot about have that excites you. When you’re passionate about something, thinking about that topic is something you likely do throughout most of the day. Naturally, when the time comes for you to talk about it, you’ll already have an idea of what you want to say and what others need to know.

One simple way to go about this is to imagine that someone asked you to give a speech, and you were only allowed to have a few brief notes jotted down on your hand for reference. What would you be able to talk confidently and clearly about for an extended time? Whether it’s hunting, writing, collecting, etc., let your passion speak to your audience during your scope.

Tip Number 2: Come up with a game plan before starting your stream

Once you’ve decided on your topic, have an idea of what you want to say about it before you launch your stream. You don’t want to be encumbered with pages of notes, but you will want to spend some time thinking about how you’re going to start off and where you want to go from there.

Remember, there is no right or wrong way to go about using Periscope. There’s no need to saddle yourself with arbitrary rules that will fluster you and cloud your message. If you don’t feel like you can talk for 10-15 minutes, then talk for three or four. It may take some experimenting, but you’ll soon discover the tactics that are the most effective for you and your audience.

Tip Number 3: Acknowledge your audience members when they come in

Briefly interacting with your audience as they enter the room is a great way to get them ready to hear what you have to say. Ask them a quick question to break the ice and to help the video seem less like a lecture – personally, I tell a short story that relates directly to being an entrepreneur. There’s no need to worry if no one comes in right when you begin. Don’t wait for people to enter the scope, just start talking and your audience will catch up once they arrive. It may feel a little strange at first, but the more you practice talking into the camera, the more natural you’ll become.

Why You Need to Begin Scoping

There are all sorts of excuses you’ll give yourself to not launch a broadcast. You’ll use one of the excuses mentioned in this article or you’ll make up 100 others. Bottom line is you need to remember one thing. This one thing will challenge you to launch because the more you think about it the more you realize it’s true. Remember that your message matters, and that, at any given moment, it could be the thing that could make a difference in someone’s life. You can’t change the world, but you can change someone’s world.

Three Tips for Entrepreneurs launching on live streaming

Subscribe for More

Welcome to Online Marketing Intro Course Screen

Become the marketing expert you need

You shouldn’t have to hire an expert to market what you do best! My free intro course will give you a simple framework you can use to build a marketing plan — no matter your product or experience.