Should churches be concerned with their copywriting? This is the first question we post to Mike Kim, an expert in copywriting, marketing and storytelling. The short answer? Yes. The long answer? Yesssssssssss! Your copy is any text that has been published to convey information and serves as the cheapest, most effective way to increase the effectiveness of your marketing. Copywriting doesn’t require a huge budget, magical formulas or massive amounts of education. All good copywriting requires is an intentional approach to what words you use in order to describe your church.
We are often under the gun when it comes to publishing our copy (be it for our websites, programs, banners, etc.) and as a result our words are cloaked in church-y language. We write our copy in ways that make sense to us as church leaders and communicators rather than casting vision to those who we are hoping to reach.
What changes need to take place inside of us as church leaders in order to impact the copy we create? How do we write in a way that casts vision rather than bullhorns information? In The Website Content Episode, Mike Kim takes us on a path of instruction which will challenge your current copywriting methods and give you simple tactics you can use in order to write for those you’re trying to reach.
About Our Guest
You have many options when it comes to brand coaches and we would implore you to consider Mike Kim as your branding coach. Mike is a marketing consultant, communications strategist and copywriter. His goal to help you live your message, love your work, and leave your mark on the world influences everything he does and is ultimately what brought him onto the Church Marketing Podcast.
In this episode, Mike pulls back the curtain on the processes he adopts in order to write effective copy for church, nonprofit and for-profit industries. He is not one to provide half-way answers but he reveals a mindset to embrace and tactics to employ which supplies you with everything you need to start getting better results from your copy right now.
- How to Setup Meerkat and Periscope Video Tutorial
- Prayer for a Church Website
- Mike Kim – Twitter, Website
- Dave Shrein – Twitter, Ministry Launch Strategy
- Brand You Podcast – iTunes, Dave Shrein Episode
- Legacy Church in Connecticut – Mike’s example in the podcast
- Marketing for Missionaries Course – (You may use the value promo code Mike shared multiple times but this is an individual course. Please purchase one course per user.)
- Cert Lab Registration
- Cert Lab Instructor Hangout