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About Me
I am an entrepreneur who helps individuals and organizations turn their online frustrations into marketing and communication strengths. I author the online newsletter, The Communicator's List, a free publication with effective marketing and communication tips and strategy. If you are a communicator or marketer, this is meant for you. Learn more here.
If you'd like to connect you can find me on Twitter or send me a message.
Why No One Talks About Email Marketing Anymore
/in Email, Entrepreneur, Everything /by Dave ShreinIt seemed like social media feeds were jam packed with messages singing the praises of email marketing not long ago. Online entrepreneurs had discovered digital gold and were teaching everyone else how to dig. All of the sudden it has dropped off and seems as if live streaming and other new tech has replaced what was once the hype of online marketing.
The Art of Turning Free Work Into Paid Work
/in Entrepreneur, Everything, Strategy /by Dave ShreinAs you venture into the world of running your own business one thing you’ll hear often in the beginning is, “we’ll give you the opportunity to gain exposure and build your portfolio in exchange for free work.”
What to Do When No One Is Buying What You’re Selling Online
/in Entrepreneur, Everything, Strategy /by Dave ShreinIt is incredibly frustrating when no one is buying what you’re selling online. You have packaged your expertise into a high value online product and the world around you doesn’t seem to care one bit. When no one buys your offer you feel defeated and it’s an emotion that is difficult to overcome. Here is what the entrepreneur ought to do when no one is buying what you’re selling online.
What Your First Product Should Be
/in Entrepreneur, Everything, Strategy /by Dave ShreinYou’ve wondered the entire time, “how am I going to monetize my blog?” and haven’t had a good answer. You tried AdSense. You tried selling ads. You tried affiliate links. Maybe you made a few hundred dollars one year but that is no where near enough to justify the amount of time you’ve been putting in to building your platform.
So you decide, “I need to create a product.” The next question: “what should my product be?”
How Many Social Networks You Should Be Using
/2 Comments/in Entrepreneur, Everything, Social /by Dave ShreinBeing active on various social networks is not any different than living an active lifestyle. You must find balance. Looking just at the platforms in social media you have approximately 10 networks you could be investing in. Add multiple profiles to any one of those networks and the activity becomes out of control.
The fear of missing out on engagement and growth is real, so how do you know if it’s a smart move to add a new network to your strategy and if that network will actually be worth the effort?
Best WordPress Plugin for Email Subscriptions
/in Email, Everything /by Dave ShreinThe best WordPress plugin for building your email list subscription is going to vary from person to person. While there are many free offerings, the solutions that provide the most functionality with the cleanest code (read most efficient code) are going to be the preferred options. You want options so you can choose the plugin that fits best with your budget and your platform. At the end of this post I do make a recommendation.
Create a Lead Magnet that Builds Your List Today
/in Email, Everything /by Dave ShreinOwning an email list means that you have an audience of individuals who have provided your email in exchange for something. That something is typically called a lead magnet or opt in bribe. When you create a lead magnet relevant to your audience’s pain points can dramatically increase the rate at which you add subscribers to your email list. So, how do you decide on your lead magnet?
Selecting A Web Hosting Provider
/3 Comments/in Entrepreneur, Everything, Website /by Dave ShreinThere are two different types of hosting… Domain hosting and web hosting. Domain hosting is securing your .com or other domain. Web hosting is securing storage space on a server to host all your web files and point your domain to. What you need to know about each is not complicated or “involved” and it’s all covered in this post.
Getting Started with Email Marketing
/in Email, Entrepreneur, Everything /by Dave ShreinYou are ready to launch an email list and the only problem you’re running into is which email service provider to use. It’s frustrating when you have the motivation to launch and you feel paralyzed because you don’t want to make the wrong decision.
Let’s discuss, very quickly, exactly how to get your start with email marketing – no frustration, no delays and no regrets!
Increasing Your Social Media Following Using Sure Shot Value
/in Entrepreneur, Everything, Social /by Dave ShreinYou do everything right but you can’t seem to crack the social media cookie. Social should be driving traffic to your website and you should be seeing content shared and your following increase. You need to discover how to deliver sure shot value through social media and when you do you will see your website traffic explode.