Posts

The #1 Thing You Want on “My Website Homepage”

Your website homepage is cluttered. I don’t even need to look at your website to know that it’s cluttered. You may think that this doesn’t apply to you because your website home page is very simple. It’s true that your website may not be cluttered with content but is it cluttered with competing ideas?

What should I have on my website homepage?

Most online entrepreneurs and individuals looking to make online income use their website to try and communicate everything. Either they will add to their latest idea or shiny object to the homepage or they will replace the last shiny object or idea… never giving any thought whether or now their content is actually helping them achieve their mission.

By putting everything on the homepage, you are compensating for a lack of strategy of getting the right information in front of the right eyes.Click To Tweet

When you throw everything on your homepage, maybe on a rotating banner or series of images, you are trying to make up for a lack of planning in your business. By

By putting everything on the homepage, you are compensating for a lack of strategy of getting the right information in front of the right eyes.Click To Tweet.

Are You Making the #1 Mistake On Your Homepage?

Your website audience is different than your social media audience and different than your email audience. The #1 mistake made on a website homepage is posting content that is not mission critical and assuming that the information is relevant to everyone arriving on your site.

Answering the question “What should be on my website homepage?”

If you haven’t asked “What should be on my website homepage?” now is a good time to start. In this video I go into greater detail covering the issue with throwing everything on your homepage and give a starting point strategy for how to immediately transform your homepage strategy and tips on how to optimize it going forward.

Charging What You Are Worth and Be Willing to Say No

The struggle you feel when confronted with landing your first client – it’s real. You’re not the only one battling through the, “I want to land the client but I also need to make money.” When you believe that this issue is unique to you it’s embarrassing to think that you’ve discounted your value, but what were you supposed to do? You needed income.

Your problem is not what you are charging. Your problem is your inability to say no.Click To Tweet

Not all value is monetary. Truthfully, there are situations where you will want to discount your rates to make certain you land the gig because you need the experience. You want to break into the restaurant marketing business so in effort to gain experience working with restaurants, you discount your monthly services so you can land that first store. No shame in that.

Your problem is not what you’re charging, your problem is not being willing to say no to opportunity.

In this Periscope replay we will cover the opportunity cost that exists with every client that comes your way. The temptation to lower your value to get a yes means that down the road you will be unable to say yes to a HIGH PAYING CLIENT because of your eagerness to land ANY CLIENT.

Periscope Replay Videos

This video comes from a full length live stream broadcast on Periscope. You don’t have time to be watching Periscope all day – sign up to receive replays just like this one edited from the full length to the core message of each scope. It’s free and you can unsubscribe at any point.

Maximizing the Reach of Your Website Homepage and Visitor Response

Your website is often relegated from communication resource to dumping ground for information you think is important or content you are excited about. This problem arises when you do not contemplate what eyes are looking at your website.

Your website audience is different than your social media audience and your social media audience is different than your email audience. However, even identifying eyes is not enough. There is one more step you need to take into consideration.

The Reason Why You Are Stuck

You finally make the decision to start building that business idea out and you secure your domain, your social media account names and setup your email. Before you know it you’re clicking away every evening from 8:45pm to 11:50pm and despite working so many hours before you go to bed you cannot point to one thing you accomplished.

You are stuck and you’re not alone. There is so much “Other Stuff” that you need to consider when building a business and when you’ve never “been there, done that” it’s easy to make all sorts of movement without generating any real momentum.

In this short video, discover the core reason why you’re stuck and what getting unstuck will take if you’re truly serious about launching that business idea and creating a better future for you and your family.

Just Ask For Help

You may have noticed that the more public someone’s life is the more criticism they seem to receive. The reason why? They have made themselves vulnerable by putting their craft out for everyone to see.

Entrepreneurs are not much different. We are subject to failure and criticism unlike typical 9-5 workers because we are putting much more of who we are on the line. As a result we are knocked down over and over again. Whether by our own conscience or by others, we are knocked down.

Getting knocked down leads to inaction and inaction leads to the sensation of feeling stuck – no matter what you do you can’t or don’t move forward.

In this short video Dave Shrein reveals the secret to getting unstuck and the secret to getting up from all the “knocked down” moments you will experience as an entrepreneur.

Investing In Your Business For When You Need It

It’s too easy to wait until things are slow or something has gone wrong before we begin thinking about investing in marketing our business. The best moment to begin marketing your business is in the middle of prosperity because you can build a new step to climb as the seasons of business take hold.

Addicted to Periscope?

When you’ve found amazing broadcasters on Periscope it will be easy to become addicted to the platform. Every time your go-to scopers launch a scope you’ll grab the phone open the app and start streaming.

The one question I have is why are we addicted to Periscope? What is it about Periscope that has driven folks to favor a small smart phone screen over their 55″ LED TVs for entertainment?

How to Make Money on Periscope

The first Periscope Summit has come and gone and the value hammer has been dropped. In this conversation with Kim Garst, Sue B Zimmerman, Nicole Walters and Ryan Steinolfson I moderate the discussion to extract the answer that everyone has about Periscope: How do I actually make money with Periscope?