Get unstuck from the silly things that prevent you from launching big on social media
I’ve been up to a lot lately, but the biggest project I’ve undertaken has been producing a podcast with the Center for Church Communications. The Church Marketing Podcast is a spin off of much of the content I write about here on my blog, but with an emphasis on marketing and communication – specifically for the church.
I have to believe that Facebook knew what it was a s-storm it was starting with its recent “Interested in growing your business using Facebook” ad. In every article posted about doing business on Facebook people are happy with how Facebook has changed the way it delivers content created by pages to fan news feeds. Yet, it didn’t stop Facebook from sending out an ad to businesses promoting how they can help businesses grow.
By virtue of ignoring businesses concerns and blasting business owners with an ad to spend more money on Facebook, the social media giant insulted the intelligence of its entire small business community.
It seems impossible to find an app that, without compromise, allows me to add text to a photo on my iPhone. I previously had mentioned using FrameUrLife as one that has a lot of promise. I still love the app, but wanted to keep looking to see if there was something more suited for me. It bugs me that Instagram and Facebook could possibly use my images without my knowledge so I like to add a watermark to each image before I upload them. It’s a silly rebellion but I find it enjoyable.
I am a huge fan of social media. I often say, if there were something I were to ever write a doctoral paper on, it would probably be on something in the world of social media, marketing, and ministry. I’m not sure how that would work, but I love all three, and they all relate on some level.
Does your ministry use Facebook? On a scale of 1 to 10, what would you give your ministry or church as a rating in how much leverage Facebook gives you in marketing your church brand and communicating to your people? Is your rating number a little low? Here are 10 easy ways to use Facebook for ministry that may kick you up a notch.
Could an info graph about blogging be described as “sexy”? Could an info graph be so attractive that users would bookmark it just so they could take time out of their busy schedules to revisit that same graph on a monthly, weekly or possibly even a daily visit? Maybe not, but if there were such […]
The best way to find out if what you’re doing is working along with why or why not is super complicated… actually it’s not. Just ask people who are from your church, community, organization… basically your fans. Ask them face to face what they like about your content and what they dislike. You will get first hand feedback of why what you’re doing is or is not effective.
I’ve got 3 Halloween themed stock photos that I’m giving away for you to use however you’d like. The only stipulation is that you may not sell the images or claim them as your own creation. That said, use them for your organization, your blog, your website… pretty much anywhere you’d like!
Discovering if a strategy is working isn’t complicated. Just ask your organization’s “fans.” Ask them what they like about your content and what they dislike. You will get first hand feedback of why what you’re doing is or is not effective. You’ve got to meet Pam and hear her story because she’ll tell you exactly […]
You can post massive amounts of content on various social networks and receive very little, if any feedback. Truthfully, a lot of times content can be effective even if you don’t see the obvious signs of ROI. Very quickly I will breakdown why this post was effective content.