Selling On Social as a Brand Representative
Advocare, Arbonne, Beach Body, Essential Oils, Amway… all of these brands and literally hundreds that are unlisted represent life-changing products and business models. Though I have never been a part of a system that each of these represent, I know that the products work for many people, so much so, that they become company reps for the organizations.
The problems that many of these reps face is when they step from being a consumer to being a sales rep it becomes unclear how to successfully market their new passion and often resort to the easiest and least effective (and often most damaging) tactic of just posting pictures of their products on their Facebook feed.
If you’re a rep you know what I’m talking about. You’ll post a picture of your family and immediately have 15 likes within 30 seconds. An hour later you’re at over 60 likes and a few comments. Follow that up with a picture of your latest greatest product that helped you accomplish a goal and… nothing.
In this short video taken from my every-other week online show with Charissa Moore, I share a few ways you can get higher results and build your authority for a particular product without ever mentioning the product or brand by name.
If you’re interested in the full episode you can watch it here and you can find the entire #dactalk archive here.