The Big Idea Episode

This content originally ran on Church Marketing Sucks.

I’ve been up to a lot lately, but the biggest project I’ve undertaken has been producing a podcast with the Center for Church Communications. The Church Marketing Podcast is a spin off of much of the content I write about here on my blog, but with an emphasis on marketing and communication – specifically for the church.

After several “Sneak Peek” episodes, I am excited to announce the launch of the first full length episode featuring Justin Wise.

Here’s a description of what is in this episode:

It’s completely normal for church communicators to feel alone in their role. It is a role fairly new to any church under 5,000 people. While many folks on a church staff have experience as a youth pastor, associate pastor, children’s director, executive administrator or any other given position… very few have ever been a church communication director.

Our conversation guest today is Justin Wise and he represents just one of the many voices in the growing church communication community. Our conversation centers around the need for an organization to have a big idea or their “why” defined before moving onto the “how.”

I also discuss what to do if your organization lacks a big idea or if the stated big idea does not have an affect on what the church does.

I hope you enjoy my latest endeavor and feel free to leave any questions you may have from the episode in the comments section below.