Your website homepage is cluttered. I don’t even need to look at your website to know that it’s cluttered. You may think that this doesn’t apply to you because your website home page is very simple. It’s true that your website may not be cluttered with content but is it cluttered with competing ideas?
What should I have on my website homepage?
Most online entrepreneurs and individuals looking to make online income use their website to try and communicate everything. Either they will add to their latest idea or shiny object to the homepage or they will replace the last shiny object or idea… never giving any thought whether or now their content is actually helping them achieve their mission.By putting everything on the homepage, you are compensating for a lack of strategy of getting the right information in front of the right eyes.Click To Tweet
When you throw everything on your homepage, maybe on a rotating banner or series of images, you are trying to make up for a lack of planning in your business. ByBy putting everything on the homepage, you are compensating for a lack of strategy of getting the right information in front of the right eyes.Click To Tweet.
Are You Making the #1 Mistake On Your Homepage?
Your website audience is different than your social media audience and different than your email audience. The #1 mistake made on a website homepage is posting content that is not mission critical and assuming that the information is relevant to everyone arriving on your site.
Answering the question “What should be on my website homepage?”
If you haven’t asked “What should be on my website homepage?” now is a good time to start. In this video I go into greater detail covering the issue with throwing everything on your homepage and give a starting point strategy for how to immediately transform your homepage strategy and tips on how to optimize it going forward.