Measuring Your Website Traffic
Today I want to share with you the first of several tools I use to measure my analytics. Because I’m obsessed with measuring analytics (I think there’s something wrong with me) I have tried dozens of tools and services to get view and share statistics.
I’ve wasted a lot of time and money trying to find something that was both visually appealing and analytically helpful. After searching around for the better part of 6 months, I’ve found several tools I can’t live without
Let Data Have the Spotlight Using Quicklytics for iOS
Quicklytics is the Google Analytics reporting app that I use on my iOS devices. One of the major issues I’ve found with many analytic apps for iOS is that they are cluttered with either bad design or ads.
Quicklytics lets the data have the spotlight.
Setting Up Quicklytics
When you first connect your Google Analytics account, all of your profiles will be loaded into the properties section (third image on the right). You can go through one by one and enable which profiles you’d like to see. Because I manage sites for many clients, I have quite a few profiles – you may not have as many. You can also drag the profiles into the order you’d like them to appear in the viewer.
In the profile viewer you’ll see you can segment your data based upon time period (first image on left). There are three preset time periods: Today, yesterday and month. You also can segment based upon a custom time period. This is great for seasons or year views. It can take a few moments for Quicklytics to pull in the data, but it’s fairly quick.
On the top you will see the main graphic for the data based upon the time period you select below. If you hold on that graph, it will generate a full screen view. Below the graph there are six sections with some basic reporting points. If you would like to change one of these points you simply press on the point you’d like to change and Quicklytics will allow you to select a new data point to pull into this profile view.
Getting More Detailed Information
When you’re ready to go deeper into the analytics, you simply tap the large graph and list of data points is revealed. The list mimics the data available in the actually Google Analytics web interface. Scroll through the list and select the item you’d like to know more about. In the image above, I selected the Top Pages option from the Behavior category. What I’m looking at now is the list of top pages viewed on the website for today.
The green numbers and graphs you see throughout the entire interface represents the previous period data. You can turn this option on or off in the settings and you can also tell it to use the previous day, week or month as the comparison point.
Go Beyond What I’ve Shared – Try It Out
There is a lot that Quicklytics can do and I’d encourage you to download it and check it out. It is not free, but please trust me when I say, the free apps are just not very good. The best one I’ve found is Google’s own Analyics app.
I’ve got a list of apps that I made available on the button link. Click the button and you’ll find links to six different iOS apps for measuring Google Analytics.
