You’ve probably seen the # that has been adopted for the conference your attending. In March/April of 2015 the Infusionsoft Icon Conference adopted #ICON15 as their Twitter hashtag and thousands of Tweets ensued.
When you first check out a conference # you may be overwhelmed by the amount of content coming through. Unless you have a predetermined strategy for using Twitter or conference hashtags, knowing what to Tweet is tough.
My Advice for How to Use a Conference Hashtag
You’ll see a lot of retweets, quotes and self-promotion but that’s not what you want to do… at least not if you want to be noticed. To stand out you need to put your own self-interests to the side and begin making your hashtag engagement all about others.
When you see someone who has retweeted something that you appreciate, reply directly to them and say, “wow, I missed this, thanks for sharing it.”
If someone makes a comment on how impactful a certain session was on them ask, “what is the biggest takeaway that you are going to act on?”
People love talking about themselves and the more opportunity you give someone to do that, the more likely that someone will wonder who you are. They’ll navigate to your Twitter bio (so have that completed with picture and all) and then they will move onto your tweet history.
For a Little Bit More on This
All the above is good – but if you want to know which tweets are the best to comment on you need to watch the video. Let’s just say it’s personal.
In the short Periscope video recap I talk about how you can use a conference hashtag to increase your engagement, hashtag presence, follower count and ultimately your influence.