Delivery and confirmation emails aren’t the most exciting part of an online business, but they’re necessary. For me, they tend to take up more headspace than they should
It’s just a simple email to help someone access their materials, yet I feel the need to “sell them” all over again.
My gut says I’m not the only one.
The Blocks Agency runs about half a dozen membership sites, and I found myself rewriting these simple emails every time I set up a new course, new lead magnet delivery, or new material download email. Finally, I just slowed down and drafted a few versions that would work for any brand across nearly every use case.
If you’re looking for a starting place to draft your own delivery and confirmation emails, you’re in the right spot.
Below, I’ll share my email messages to help you kick-start messaging that will be reflective of your brand while still being flexible to use in more than one use case.
Email 1: Access Your Course via Online Membership Site
Campaigns that Convert Marketing Course
[I’d put an image right here]
You now have access to the Campaigns that Convert Marketing course via The Blocks Agency Membership Site.
Important: You will receive a separate email with instructions for setting up your account, including a message to set your account password.
Once you’re logged in, you can navigate to the Courses tab and find your purchase as well as any other courses available to you, including past purchases and free training.
If you have any trouble logging in to the membership site or accessing course materials, please reply to this email and we’ll be happy to help.
Access Your Course Now [I’d do this as a button]
https://members.theblocksagency.com
Email 2: Set Up Your Online Membership Site Account
Hi {{ subscriber.first_name | default:”there” }},
A membership account has been created for you.
Your username & password instructions will be arriving in a separate email similar to the image below.
Once you set your password using the prompt in the email referenced below, you can log in and begin accessing your materials.
[I’d insert a screenshot of the email they will receive here so they know what the email will look like]
Bookmark the membership site URL for future use:
https://members.theblocksagency.com
Keep an eye on your email inbox (or spam folder) for the email referenced above so you can set your password.
NOTE: If you do not receive this email within 15 minutes, you can feel free to use the Forgot Password option to trigger your password reset step.
Email 3: Reminder to Set Up Your Online Membership Site Account
Setting Up Your Faithful & Fruitful Account
Access to your training materials is available through The Blocks Agency Membership Site.
Shortly after completing your purchase, you should have received an email with your username and instructions for setting up your account password.
This email will look similar to the screenshot below.
[I’d insert an image of the email they will receive here]
If you have any questions or are having trouble setting your password, please reply to this email and we’ll be happy to help!
Email 4: Lead Magnet Delivery
Get Started: Online Marketing Intro Course
Start putting the pieces together in your marketing. The plan is the first step to turning significant profits.
[I’d insert a marketing image of the lead magnet here]
This intro course gives you a comprehensive look into developing a strong marketing strategy using a simple framework that anyone can follow.
Watch Now [I’d do this as a button]
Email 5: Webinar Registration Confirmation
Your registration has been confirmed for the event:
Mule Saddle Myths Busted: Fit, Rigging & Everything You’ve Been Told Wrong
Here are your registration details:
Upcoming Session Starting On:
Wednesday, July 30 at:
- 5PM PDT / Arizona
- 6PM PDT
- 7PM CDT
- 8PM EDT
CLICK TO JOIN [I’d make this a button]
Button not working? Copy and paste this URL into your browser: https://www.youtube.com/xxxxxxxxxxx
Click to add to your calendar:
Outlook.com | Office 365 | Google Calendar | Yahoo Calendar
Have questions about this event? Just reply to this email.
(Wondering how to do the calendar links? Here is a free tool I use: https://www.labnol.org/calendar.)
Lessons That Will Save You Time
It has been easy for me to become paralyzed by overthinking what these emails should look like or contain, slowing me down from publishing my content. Here are three lessons I’ve learned which has helped me speed up my work.
Lesson One: You’re Not Making or Losing a Sale Based on These Emails
The emails need to be accurate. The emails need to be clear. The emails need to be simple.
It doesn’t need to be the mechanism in your funnel that closes the deal.
If you’re treating a confirmation email as if it is THE THING that is going to get someone to buy your product, you’re overthinking it. Represent your business well. Represent the content well. But don’t feel like you need to get this thing 100% perfect.
Lesson Two: Elevate Later
Looking back on decades of work, I can say there are maybe a handful of things that needed to be 100% perfect before I could move forward.
For everything else 80% done is good enough to move on. Craig Groeschel has a great presentation on “GETMO” that will better explain why 80% done is Good Enough To Move On (GETMO).
The benefit is threefold…
First, you get it published. You get it printed. You get it released. You get the thing into the world where it can start making a difference.
Second, you get time away from the thing, which will help you begin to see the forest instead of the trees. This broader perspective will aid you in making future changes because you’re simply seeing more than you could when you were creating.
Third, you can always go back and update. In writing this post, I went back and reviewed the emails I shared above, and in the process, I found something in 4 out of the 5 emails that I wanted to be different based on the experience I’ve gained since originally publishing.
Once you get to 80% done, you could spend 60 minutes, 120 minutes, or 240 minutes trying to achieve that last 20% for ‘perfection.’ Instead, get time away from it, and when you return, you’ll be able to achieve some of that last 20% in a matter of minutes.
Lesson Three: Pre-Decide As Much As You Can
Pre-decisions are a weapon against stagnation, indecisiveness, and complexity.
The more pre-decisions you can make about elements of your business (values, language, culture, design, branding), the easier it will be to create the small things like lead magnet delivery emails without overthinking everything.
Once you’ve decided on a format for your confirmation or delivery emails, you don’t need to keep making that decision.
“This is where the images go. These are the fonts we’re going to use. This is the size of the heading. This is what the buttons will say.”
You don’t have to pre-decide everything — but you should pre-decide the things that will continue to come up that are essential but not important (i.e., do I want to say ‘Download’ on the button or ‘Download PDF’ or ‘Download Now’).
When you make these decisions, write them down. Whether they’re just for you or they’re for your team, writing them down will help you recall what you decided and avoid the struggle all over again. If you have a team, you can hand them off and know that other people will stay consistent with what you’ve decided.
Perhaps you’ll spend a few more minutes making that decision in the beginning, but you’ll steamroll through the same decisions (or similar decisions) as you encounter them in the future.
These Emails Matter… But Don’t Really Matter
You are going to be the person who is in the best position to make decisions about these emails. Go with your gut. Use the examples above as a starting point. Make the necessary changes and roll with it.
Have one or two other people look at them and send yourself (and someone else) through the sign-up sequence to ensure everything works properly, and then move on!
Yes, these emails matter because they’re delivering on a promise, but in the grand scheme, they are ‘throw away’ and you don’t need to stress over them.
