You can post massive amounts of content on various social networks and receive very little, if any feedback. Truthfully, a lot of times content can be effective even if you don’t see the obvious signs of ROI. Very quickly I will breakdown why this post was effective content.
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Spiritual Emphasis: There is a portion of the service where each individual comes up and answers questions from our Senior Pastor about their walk with Christ and how they came to know him. On this particular day we had a few very moving and powerful stories of life-change. Netherlands . I think the big thing from the spiritual side is that we announced the number for all baptisms in one post.
Relational Emphasis: Baptism is significant at our church because we’re in a very white upper-middle class city where it’s harder for people to get out of their comfort zones. Some of the people baptized had been following Christ for some time but had never taken the step to publicly declare their life was all about Jesus. It’s a very big step.
Time Emphasis: This photo was taken during a morning service and posted that same day around 7pm.
Time of the Year: These baptisms happened two weeks after our Easter services.
Location: We have two locations, Boulder and Erie. On this particular day only Boulder had a celebration for baptisms but the tag line of our church is “one church, two locations” and the engagement on Facebook shows the enthusiasm our ‘whole’ church has for celebrating batpisms.