Too often we get caught up in the margins of whatever it is we’re going after. On GIANT social media margin is the question, “who should I follow on Twitter?” Another one, and closely related too, is,” I don’t have very many followers so it’s not worth it.”
We are naturally attracted to folks who share similar interests and have complimentary personalities and in the same way it takes time in real life to find these people, it takes time on Twitter… except real life doesn’t have something called a search tool! Likewise, we naturally attract these same folks to ourselves.
So what’s the key to making this happen on Twitter?