How to use a conference hashtag on Twitter

You’ve probably seen the # that has been adopted for the conference your attending. In March/April of 2015 the Infusionsoft Icon Conference adopted #ICON15 as their Twitter hashtag and thousands of Tweets ensued.

When you first check out a conference # you may be overwhelmed by the amount of content coming through. Unless you have a predetermined strategy for using Twitter or conference hashtags, knowing what to Tweet is tough.

My Advice for How to Use a Conference Hashtag

You’ll see a lot of retweets, quotes and self-promotion but that’s not what you want to do… at least not if you want to be noticed. To stand out you need to put your own self-interests to the side and begin making your hashtag engagement all about others.

When you see someone who has retweeted something that you appreciate, reply directly to them and say, “wow, I missed this, thanks for sharing it.”

If someone makes a comment on how impactful a certain session was on them ask, “what is the biggest takeaway that you are going to act on?”

People love talking about themselves and the more opportunity you give someone to do that, the more likely that someone will wonder who you are. They’ll navigate to your Twitter bio (so have that completed with picture and all) and then they will move onto your tweet history.

For a Little Bit More on This

All the above is good – but if you want to know which tweets are the best to comment on you need to watch the video. Let’s just say it’s personal.

In the short Periscope video recap I talk about how you can use a conference hashtag to increase your engagement, hashtag presence, follower count and ultimately your influence.

Creating Killer Content for Social Media

If you’ve spent any time scheduling content for Facebook (or any social media channel for that matter) you know how tough it can be to consistently come up with good, quality content. It can definitely be hard but that doesn’t mean that it has to be hard. There is a lot of recycling you can do and in this post I’ll show you three ways you can recycle content to get the most life out of everything you create.

How to Master a New Social Media Network

You don’t want to look silly yet you really want to learn what it’s all about! That’s pretty much the feeling when a new social network or online trend surfaces. It’s how I felt thinking about getting on Meerkat and Periscope to begin streaming.

There’s only one way to get over it: here’s to the crazy ones!


You wondering what Meerkat is? You’re not alone. Ryan Bilello from has put together a quick article to help you understand what Meerkat is and how to use it.

How to Advocate for Marketing and Communication Resources

Advocating for more resources, no matter what industry you’re in can be a tricky task. We have our own set of reasons for requesting resources and those who hold the purse strings have their own set of reasons for saying yes or no. There are things we can do to influence their decision either way.

I’m going to provide you with three need-to-knows when advocating for more resources.

Selling On Social as a Brand Representative

In this short video taken from my every-other week online show with Charissa Moore, I share a few ways you can get higher results and build your authority for a particular product without ever mentioning the product or brand by name.

Reporting Website Traffic with Google Analytics

Reporting website traffic with Google Analytics is not new and most likely you are already doing this. The one thing that you want out of any third party app for reporting on analytics is for the app to make the stats the star.

I have discovered exactly how to do just that!

The Value of Twitter with Brady Shearer

Brady Shearer is an entrepreneur who runs a multi-media business, has a podcast and has launched a new product called the Church Graphics Handbook. What is the value of Twitter to someone like Brady? I asked him that question and he was straight up with his answer. Check it out!