Being active on various social networks is not any different than living an active lifestyle. You must find balance. Looking just at the platforms in social media you have approximately 10 networks you could be investing in. Add multiple profiles to any one of those networks and the activity becomes out of control.
The fear of missing out on engagement and growth is real, so how do you know if it’s a smart move to add a new network to your strategy and if that network will actually be worth the effort?