It’s too easy to wait until things are slow or something has gone wrong before we begin thinking about investing in marketing our business. The best moment to begin marketing your business is in the middle of prosperity because you can build a new step to climb as the seasons of business take hold.
When you’ve found amazing broadcasters on Periscope it will be easy to become addicted to the platform. Every time your go-to scopers launch a scope you’ll grab the phone open the app and start streaming.
The one question I have is why are we addicted to Periscope? What is it about Periscope that has driven folks to favor a small smart phone screen over their 55″ LED TVs for entertainment?
The first Periscope Summit has come and gone and the value hammer has been dropped. In this conversation with Kim Garst, Sue B Zimmerman, Nicole Walters and Ryan Steinolfson I moderate the discussion to extract the answer that everyone has about Periscope: How do I actually make money with Periscope?
Productivity tool junkies are always on the lookout for the next miracle software! The rest of the world is just looking for that next app that will make one task in their lives easier. While these six tools may not be the exact tool you’re looking for they could provide some insight on what type of tool you’re looking for.
Getting started on Periscope may be a daunting task for you, especially if it’s outside of your comfort zone. Success comes with experience, but there are also a few things you can do to ensure your first experience is a success. I’ve put together my top three tips for Getting started on Periscope and they will give you the confidence you need to launch your first broadcast!
Looking to create evergreen content that will drive traffic back to your website forever? Taking your Periscope replays and editing them down to their core will help you create rich media that will be watched over and over no matter how long ago you published it.
We all started out as dreamers. Now, you may find yourself saying, “I guess this is just what I’m meant to do,” as you consider your current lot in life, but it wasn’t always that way. As a child you were a dreamer. You could do anything you wanted and everyone around you thought it was cute. As you grew something changed and suddenly the word “realistic” became vocabulary you heard more often.
It’s time for you and I to get back to what came naturally to us: dreaming.
You’ve probably seen the # that has been adopted for the conference your attending. In March/April of 2015 the Infusionsoft Icon Conference adopted #ICON15 as their Twitter hashtag and thousands of Tweets ensued.
When you first check out a conference # you may be overwhelmed by the amount of content coming through. Unless you have a predetermined strategy for using Twitter or conference hashtags, knowing what to Tweet is tough.
My Advice for How to Use a Conference Hashtag
You’ll see a lot of retweets, quotes and self-promotion but that’s not what you want to do… at least not if you want to be noticed. To stand out you need to put your own self-interests to the side and begin making your hashtag engagement all about others.
When you see someone who has retweeted something that you appreciate, reply directly to them and say, “wow, I missed this, thanks for sharing it.”
If someone makes a comment on how impactful a certain session was on them ask, “what is the biggest takeaway that you are going to act on?”
People love talking about themselves and the more opportunity you give someone to do that, the more likely that someone will wonder who you are. They’ll navigate to your Twitter bio (so have that completed with picture and all) and then they will move onto your tweet history.
For a Little Bit More on This
All the above is good – but if you want to know which tweets are the best to comment on you need to watch the video. Let’s just say it’s personal.
In the short Periscope video recap I talk about how you can use a conference hashtag to increase your engagement, hashtag presence, follower count and ultimately your influence.
I author the online newsletter, The Communicator's List, a free publication with effective marketing and communication tips and strategy. If you are a communicator or marketer, this is meant for you. Learn more here.
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