The Communicating with Pastors Episode
The position of communication director (or communication pastor) is fairly new. While many large churches (5,000-plus) have had someone in this role for a long time, the average church is just now discovering the need for someone to ask strategic questions about how their information is being communicated and received. The increase in noise (both online and in life overall) has revealed that the messages from the church are not making it onto calendars, into conversations and/or translating into any type of measurable growth. In a scurry to keep up with the times, churches are hiring individuals to manage communications without a full understanding of what that even means.