You know no one is perfect. Likewise, you know no church is perfect. Regardless of what strides you have made in your organization, there are still mistakes that can be corrected in order to take your communication to new heights of effectiveness. None of this is new to you. If you were asked to name the top five mistakes your church is making, compiling your list would take no time at all. If you were to survey communication leaders, you would hear many of the same answers. Here’s a quick list of the common ones we hear at Church Marketing Sucks:
- We have too many on stage announcements to the point where no one hears any of them.
- I don’t have qualified volunteers to help with everything I’ve been tasked to do.
- Our language is too insider focused but I’m not sure what the alternative looks like and even if I did, how do I get my leadership on board with new language.
- Our Sunday program is bloated.
- You know this is just the tip of the iceburg.
What you may not be aware of is the role your leadership plays in even the smallest of issues your communication department experiences. If the issue is a breakdown of communication between ministries (silos) or maybe an incorrect use of the church website (no target audience) a simple recalibration of how you lead your areas of influence can be the difference maker.
In this episode church consultant, Deborah Ike from Velocity Ministry Management guides us through an aerial tour of church leadership and communications and leads us all the way down to to the “boots-on-the-ground” perspective. Deborah has a history of working in the corporate world with leadership and vision implementation but has transitioned her skills set to helping the nonprofit and Christian ministry succeed in their unique contexts. She takes a highly practical, no non-sense approach to teaching and training which leaves listeners equipped with immediately actionable steps that lead to more effective communication.