Social is a beast, mostly because there is an expectation for us to have a presence on all networks, even if we don’t understand them. Finding clarity for our main church account is hard enough. Never mind the ministries that want their own social presence.
The key to conquering social for your church is gaining clarity on who you are and figuring out what role social plays in communicating who you are? What is the purpose?
Christmas offers a very unique opportunity to discover what it is like to have clarity of purpose because everyone is thinking about and talking about the same thing: Christmas. In The Christmas Social Episode we take a look at how churches can use social to connect with the culture around them and take advantage of the receptive attitude to the message of Emmanuel, God with us.